Docs Email Email Spam Score & HTML Audit

Email Spam Score & HTML Audit

How VORTΞXHQ scores spam likelihood and audits email HTML quality — every rule, every weight, every fix.

Spam score (0–10)

The Spam Analysis tab runs nine deterministic rules and assigns a score plus a recommendation.

RuleWeightTrigger
Missing SPF+1.5No SPF result in headers.
Missing DKIM+1.5No DKIM signature.
Spammy subject patterns+2FREE!!!, WIN, ACT NOW, etc.
High capitals ratio+1> 30 % of subject in CAPS.
No unsubscribe link+1List-Unsubscribe header missing for marketing-style mail.
Bad HTML/text ratio+1HTML > 100 KB but text version < 200 chars.
URL hygiene+1Bare IP URLs, suspicious TLDs, link text mismatch.
Plain-text alt missing+0.5HTML-only multipart with no text alternative.
Sender domain mismatch+0.5From header domain ≠ Return-Path domain.

Total ≤ 3.0 = likely good · 3.0–6.0 = borderline · > 6.0 = spammy.

HTML quality check

The HTML Check tab catches the bugs that ruin emails in real clients:

CheckWhy it matters
DOCTYPE presentMissing DOCTYPE breaks layout in Outlook.
Title elementRequired for accessibility and inbox preview.
Image alt attributesLists every <img> without alt.
Inline stylesExternal stylesheets are stripped by Gmail; flag > 5 external rules.
Empty linksAnchor tags with no href or no body text.
Table layoutWarns when div-based layout is used (poor Outlook support).
Viewport metaMobile responsiveness needs a viewport tag.
Media queriesCounts; warns if zero on a layout > 600 px wide.
Deprecated tagsLists any <font>, <center>, <marquee>.
Oversized HTMLGmail clips at 102 KB — warns at 80 KB.
Background imagesOutlook drops background; warns and suggests VML.
JavaScript leakageAny <script> tag is flagged (always stripped).
Embedded formsForms in email are blocked by most clients.

Each issue is shown with the offending snippet and a one-line fix suggestion.

Last updated 3 hours ago

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